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Lambda Research Corp. — Website modernization, Joomla migration, and SEO growth for a specialist optical design software company.

Lambda Research Corporation makes TracePro and OSLO — specialist optical design and analysis software used by engineers and researchers globally. Their website was running on Joomla, underperforming on mobile, and not driving the volume of trial requests the product warranted. They needed a modern platform that reflected the software's quality and a search strategy to match.

The problem

A specialist software company with a Joomla site that no longer reflected the quality of their product.

Lambda Research has been building optical design software since 1992. TracePro and OSLO are used by engineers, physicists, and optical system designers at some of the world's leading research and industrial organisations. The software is technically sophisticated and commercially respected.

The website told a different story. It was built on Joomla, difficult to update, poorly optimised for mobile, and not structured to convert the kind of technical buyer who searches for optical simulation software. Organic traffic existed but was not translating into trial requests at the rate the product merited.

What we did

A full platform migration, modern redesign, and SEO implementation built for technical buyer intent.

Polyphasic Developers migrated the Lambda Research site from Joomla to a modern WordPress platform — improving editorial flexibility, reducing maintenance overhead, and giving the team the ability to update content without technical assistance.

The redesign built a mobile-first experience that matched the product's market position: clean, technical, credible. The information architecture was reorganised around the buyer journey for specialist optical software — separating TracePro and OSLO clearly, surfacing documentation and trial access points earlier, and restructuring the page hierarchy for search discoverability.

The SEO work covered technical foundations, on-page optimisation for the specific queries engineers and researchers use, and a content strategy to improve visibility for the commercial terms the product should be ranking for.

What was delivered
  • Full Joomla to WordPress platform migration
  • Mobile-first responsive redesign
  • Restructured information architecture for the buyer journey
  • SEO technical foundations, metadata, and on-page optimisation
  • Improved trial request and download conversion structure
  • Ongoing SEO strategy and delivery support
Outcome

Better search visibility, a more credible platform, and more trial requests from organic traffic.

The rebuild gave Lambda Research a website that matched the sophistication of their products — cleaner, faster, and properly optimised for the specific search intent of optical engineers and researchers.

The SEO work produced measurable improvement in organic visibility for the commercial and informational queries most relevant to TracePro and OSLO buyers, driving a stronger and more consistent flow of trial requests from search. The Joomla migration removed a maintenance burden that had made content updates slow and technically risky.

Stack

Technology and approach

WordPress Joomla migration Mobile-first design SEO implementation Conversion optimisation
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