Off-the-shelf software is built for everyone. Bespoke software is built for you.
General-purpose software can only go so far for a specialist business. Teams adapt processes to fit the tool, pay for features they never use and create manual workarounds around the gaps. Those compromises become expensive as the business grows.
A bespoke system starts with your process, users, data and commercial goals. The result is software that supports the way the business actually operates and can evolve with it.